TECHNOLOGIES
An artificial intelligence platform
designed for an evolving market.
We measure digital media performance
across all streaming and OTT platforms.
TECHNOLOGIES
An artificial intelligence platform designed for an evolving market.
We measure digital media performance across all streaming and OTT platforms.
Complex Vision ™
Track and measure branding in any size, scale or format on screen.
Perform contextual analysis based on viewership fluctuation.
Combine with Voice Detection™ and Chat Engagement™ to measure collective impact.
Use key learnings to deploy assets when most eyeballs are on screen.
Voice Detection ™
Track verbal mentions on stream.
Calculate impressions, engagement and attribution at time of mention.
Combine with vision detection and chat engagement to measure collective impact.
Inform future integration by inserting relevant messaging during key moments.
Chat Sentiment ™
Actively monitor and participate in consumer conversation while it’s happening.
Measure impact and sentiment across channels.
Understand emotional response based on chat velocity at different points of the stream.
Real time analytics to inform real time response on live stream chat and/or on social.
Identify micro-influencers to expand reach at a fraction of the cost of celebrity influencers.
Translation Overlay ™
Ability to translate multilingual streams.
Gauge sentiment and find meaningful connections to engage globally.
Track real-time audience response to drive relevant integration opportunities and engagement strategies.
Identify new assets that broaden reach for brands and expand revenue opportunities for rights holders.
UPCOMING FEATURES
White Space Tech ™
Calculates how much a specific area in the broadcast is worth (digital or physical).
Audience Mapping ™
Detailed audience mapping to understand demographics, behavior, and interactions with specific channels, content, etc.
Predictive Media Value ™
Using multiple variables to calculate precise media value and optimal placement based on viewership pipeline.
Live Bidding ™
This will change the way we buy and sell media, using real-time bidding and competitive pricing for ad placements.
Application will vary depending upon property, media rights, etc.
In compliance with GDPR and CCPA.